What is the difference between the free scan and the £99 report?

The free scan looks at your homepage and up to two key pages, giving you your overall glassmark score, the six category scores, and your top three priorities. It is enough to show you where the gaps are and whether you want to go deeper. The £99 report scans up to 26 pages across your site and gives you every finding across all six categories, with developer-ready code snippets pre-filled with your actual business details. You also get a tailored prompt kit to test your visibility in real AI tools, a downloadable PDF you can share with a developer, and five rescans across 90 days so you can measure your progress as you make fixes.

Who is glassmark for?

glassmark is built for businesses in the visitor economy: places to stay, places to eat, attractions, activities, and the suppliers behind them. If someone can book a room, reserve a table, buy a ticket, or book an experience with you, glassmark is built for your business. It is most useful if you have noticed your website traffic or enquiries softening and are not sure why, or if you have heard AI is changing how people find businesses and want to know where you stand. You do not need to be technical. The scan tells you what is wrong in plain language, and the report is written so you can act on it yourself or hand it to whoever looks after your website.

What do I actually get from a scan?

The free scan gives you your glassmark score, six category scores, and your top three priorities, enough to see where the gaps are. The £99 report gives you every finding across all six categories, with developer-ready guidance for each one, a downloadable PDF you can hand straight to a web person, a prompt kit to test your visibility in real AI tools, and five rescans across ninety days so you can watch your score move as you make fixes. In short: the free scan tells you there is a problem. The report tells you exactly what to do about it, in priority order.

What happens if I use all my scans?

The £99 report includes six scans in total, your first scan plus five rescans, across a ninety-day window. That is enough for most businesses to make their fixes and measure the improvement. If you use all six and want to keep going, you can top up with more scans rather than buying a whole new report. Top-up options are on the pricing page.

Is this a subscription?

No. Both the £99 report and Work with Wendy are one-off purchases. There's no recurring billing, no auto-renewal, and no subscription trap. The £99 gives you six scans across ninety days because that's a realistic implementation window, and after that you simply have the results you already have. Nothing auto-charges. Here's the caveat worth knowing though. AI readiness is a moving target. The models change, the standards evolve, and the signals that matter most today may shift in twelve or eighteen months. glassmark evolves alongside that. So if you run a scan today, act on the findings, and then decide in six months that you'd like to check in again because the landscape has moved, that's a fresh decision you make when the time feels right. Not automatic, not assumed. We think it's more upfront to say 'this is one moment in time' than to pretend today's fixes are forever. The way AI reads websites today isn't the way it will read them in two years, and we'd rather be straightforward about that than pretend otherwise.

Do I need a developer to make the fixes?

Most fixes are manageable for anyone comfortable editing their website, though having a developer or web person involved usually makes the process smoother, especially for anything involving structured data. If you already work with someone who looks after your website, they'll be the right person to share the report with. If you don't have a developer, the Work with Wendy tier exists specifically to help with implementation.

How much work is this for my developer?

The answer is that it depends on your specific site, and the best person to tell you is whoever looks after it. Most of the fixes are configuration work rather than rebuilding anything, so they sit comfortably inside what most web people do day to day. The best approach is to start with your top three priorities, share the report with your developer, and have a conversation about what's involved for your specific setup. The £99 report is written so it can be handed straight to them as a brief, and the rescans let you measure progress as fixes land.

Will my booking system still work?

Yes. glassmark doesn't change anything about how your site takes bookings. What it checks is whether the key booking information, like prices and availability, is readable by AI agents. Most reservation widgets, across every provider, render inside JavaScript and are opaque to AI agents by design. The fix is to expose the key booking information at the page level using schema, so AI agents can read what they need without touching the widget itself. Your booking system continues to do what it does.

What if I use Wix, Squarespace, or WordPress?

glassmark works for sites built on any platform, because it's measuring the output that machines see, not the tool you used to build it. Most of the fixes in the report can be applied to any major CMS. WordPress has plugins. Squarespace and Wix have code injection features. The report explains your options based on the platform glassmark detects.

Is this only for UK businesses?

No. glassmark is built for any business in the visitor economy anywhere in the world. The scoring logic, the schema checks, and the AI readiness principles are all based on international standards like schema.org. The early customer base is UK-focused because that's where Wendy's network is, but the product has no UK bias in its scoring or its advice.

Do AI agents actually drive bookings yet?

The numbers are small today. Around 8% of UK holidaymakers used AI to plan or book their 2025 trips, up from almost nothing the year before. Hospitality websites lost an average of 6.7% of their organic traffic in late 2025 as Google started showing AI-generated summaries instead of links. The trajectory is what matters. AI-assisted discovery is growing quickly, and the operators who structure their sites for it now will be the ones AI agents recommend as the volume grows. glassmark exists because this is the moment to act, before the space gets crowded.

How accurate is the scan?

The scan reads your homepage plus two priority pages, checks for every schema.org type that matters for your business category, validates your structured data, examines your robots.txt and sitemap, and checks for llms.txt. It's a real diagnostic, not a marketing tool. The approach behind it is worth knowing. glassmark isn't a generic SEO audit with an AI label on the front. It's built by someone whose day job is building products with AI, which means the scanner is informed by what modern AI agents actually parse today, not by old assumptions about how search worked five years ago. Where it has to make an inference, for example detecting your primary location from page content rather than structured data, it tells you, because guessing from content is exactly the problem AI agents face too. One more thing worth flagging. glassmark went live in April 2026. Between now and mid-summer, the scoring rules, the entity detection, and the narrative quality are all being actively tuned against real scans of real businesses. The fundamentals are solid, but the edges are still being sharpened. If you run a scan and something looks wrong or misleading, email wendy@fourteenseed.com directly. Early feedback shapes the product, and early users are the people who help make it better for everyone else.

Will this affect my Google SEO?

The changes glassmark recommends usually improve your Google SEO as a side effect. Structured data, clean meta descriptions, and well-organised content help every kind of reader, human or machine. Google is increasingly reading the same structural signals AI agents rely on, so anything that makes your site clearer for ChatGPT or Claude tends to help your search rankings too. glassmark does not replace your SEO work. It sits alongside it, focused on the newer question of whether AI agents can read and recommend your business.

What counts as a visitor economy business?

Any business where someone can book a stay, reserve a table, buy a ticket, or book an activity. That includes holiday cottages, hotels, campsites, holiday parks, restaurants, pubs, cafes, attractions, museums, tour operators, activity providers, event venues, and destination marketing organisations. If you're not sure whether glassmark applies to your business, run the free scan and see.

Can I get a refund if I buy the report?

Yes. If the £99 report doesn't give you actionable, specific information about how to improve your site's AI readiness, email wendy@fourteenseed.com within fourteen days of purchase and you'll get a full refund. The guarantee exists because the product should earn its price on its own merits.

What happens to my data?

glassmark only reads pages that are publicly accessible on your website, the same pages any visitor or search engine can see. We do not access anything behind logins, passwords, or booking systems. We do not collect personal data about your customers. We do store the results of your scan so you can return to your report using your access code. Aggregate findings across all scanned sites help us build a benchmark of AI readiness in the visitor economy, and may inform reports for tourism bodies and industry publications. Your business is never identifiable in that aggregate data unless you have explicitly agreed to a case study.

Wendy Harris has spent two decades watching the internet evolve and fifteen years in tourism tech. She's built websites and tools for the visitor economy across the UK. She lives in Cornwall. glassmark is the AI readiness audit she built because the gap between what operators' websites say and what machines can read is widening fast, and no one was measuring it specifically for the visitor economy. You can read more on the about page or find her on LinkedIn.

How quickly will Wendy respond?

I respond to messages between 9am and 5pm Monday to Friday. If you message at the weekend or in the evening, you'll hear back the next working day. The form on the contact page goes straight to me.

When you buy the £99 report you get six scans in total, your initial scan plus five rescans, across a ninety-day window. Every time you make a fix you can rescan and see your score move. Rescans are triggered from the same results page using the unique access code that comes with your report.

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When your website says nothing, AI fills the silence

By Wendy Harris·14 July 2026·6 minute read

Ask an AI assistant a question about a business, any business, and notice the thing that almost never happens: it almost never says "I don't know."

Someone asks whether your cottages take dogs, whether the kitchen can handle a gluten-free birthday party, what a week in August costs, whether the tide affects the walk from the car park. The assistant answers. It answers fluently, confidently, and immediately, whether or not your website actually contains the answer.

That is worth sitting with for a moment, because it changes what a gap on your website means. In the old internet, a missing price meant a visitor had to phone you, and some of them did. In the new one, a missing price does not produce a phone call. It produces an answer anyway, assembled from whatever the AI could find elsewhere. The question is never whether the assistant will answer. The question is whose information it answers with.

Where the answers actually come from

When an AI system describes your business, your website is only one voice in the room. The others are review platforms, directories, blog posts, forums, old listings, and anything else the system's crawlers have read. Recent research on more than a million AI citations found that community platforms and third-party sites take a larger share of citations than brand-owned websites do. For the visitor economy specifically, assistants lean heavily on review sites and directories, because that is where the richest structured information about places to stay, eat, and visit tends to live.

None of that is a problem in itself. Review platforms are part of how trust works. The problem starts when your own website goes quiet on something a traveller cares about, because the assistant does not go quiet with it. It fills the silence with the next best source it can find, and the next best source may be out of date, incomplete, or simply wrong.

What this looks like in practice

Earlier this summer I ran a simple check for a holiday cottage business in Cornwall: I asked an AI assistant the questions a real guest would ask, then compared its answers with what the business knows to be true. Three things came back that I have been thinking about since.

The first was the rating. The assistant quoted a review score pulled from Google, based on a fraction of the reviews the business has actually collected across all its platforms. The number on their own website, drawn from their full review history, was better. The assistant never mentioned it. It trusted the third-party source over the business's own claim, which is understandable, and it presented a weaker version of their reputation than the one they have earned.

The second was pricing. The assistant quoted a weekly price range for the cottages. The range was roughly right, but it had not come from the business. It came from a third-party travel blog, because the real prices live inside a booking system that AI crawlers cannot read. The business's most commercially important information was being narrated to potential guests by someone else's article, written at some unknown point in the past.

The third was the near miss. For a broad question about places to stay in the area, the business showed up well. For a more specific question, the kind with two or three requirements attached, the assistant recommended a competitor instead, even though this business genuinely met every requirement. The facts were true, but they were not stated clearly enough, in enough places, for the AI to connect them and put the business forward.

Three answers, three different versions of the same lesson. Nothing on their website was wrong. The gaps did the damage on their own.

Silence is not neutral

The instinct many business owners have about their website is that what matters is avoiding mistakes. Do not publish a wrong price, do not promise what you cannot deliver, keep it tidy. That instinct is right as far as it goes. But in a world where AI systems answer on your behalf, there is a second standard: everything a traveller would want to know needs to be somewhere a machine can read, or the machine will source it from somewhere you do not control.

A gap is not a blank in the answer. It is an invitation.

Prices are the sharpest example, because they are the thing businesses are most likely to keep off the page. There are sometimes good reasons, seasonal complexity, dynamic pricing, a booking engine that holds the truth. But if the words on your readable pages never mention what things roughly cost, the assistant's price answer will come from a blog, a directory, or a guess, and you will not know which until you ask.

What to do about it

The fix is not technical wizardry. Most of it is deciding to say things plainly.

First, write down the answers to the questions travellers actually ask, in ordinary sentences, on pages of your website that load as real text. Prices or honest price ranges, opening times, dog policy, accessibility, how booking works, where you are and how to arrive. If a question comes up on the phone or at the front desk more than a few times a season, its answer belongs on the site.

Second, back the words with structured data, the machine-readable layer that states your name, location, rating, and offerings in a format crawlers parse directly. This is a job for whoever looks after your website, and it is usually hours of work, not weeks.

Third, check what is actually being said about you. Ask an AI assistant the questions your guests would ask, the same way I did for the business in Cornwall. It costs nothing and it is often the most clarifying twenty minutes a business owner can spend on this subject.

And an honest boundary, because it matters: none of this guarantees an AI will recommend you. Nobody controls that, and anyone who promises otherwise is selling something. What you control is whether the version of your business on the table is yours. When your website says nothing, something else speaks for you. When it speaks clearly, the assistant has your answer in its hands at the moment someone asks.

What does AI find when it reads your website? Free scan at glassmark.ai, no developer required.

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When your website says nothing, AI fills the silence

Where the answers actually come from

What this looks like in practice

Silence is not neutral

What to do about it

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