What is the difference between the free scan and the £99 report?

The free scan looks at your homepage and up to two key pages, giving you your overall glassmark score, the six category scores, and your top three priorities. It is enough to show you where the gaps are and whether you want to go deeper. The £99 report scans up to 26 pages across your site and gives you every finding across all six categories, with developer-ready code snippets pre-filled with your actual business details. You also get a tailored prompt kit to test your visibility in real AI tools, a downloadable PDF you can share with a developer, and five rescans across 90 days so you can measure your progress as you make fixes.

Who is glassmark for?

glassmark is built for businesses in the visitor economy: places to stay, places to eat, attractions, activities, and the suppliers behind them. If someone can book a room, reserve a table, buy a ticket, or book an experience with you, glassmark is built for your business. It is most useful if you have noticed your website traffic or enquiries softening and are not sure why, or if you have heard AI is changing how people find businesses and want to know where you stand. You do not need to be technical. The scan tells you what is wrong in plain language, and the report is written so you can act on it yourself or hand it to whoever looks after your website.

What do I actually get from a scan?

The free scan gives you your glassmark score, six category scores, and your top three priorities, enough to see where the gaps are. The £99 report gives you every finding across all six categories, with developer-ready guidance for each one, a downloadable PDF you can hand straight to a web person, a prompt kit to test your visibility in real AI tools, and five rescans across ninety days so you can watch your score move as you make fixes. In short: the free scan tells you there is a problem. The report tells you exactly what to do about it, in priority order.

What happens if I use all my scans?

The £99 report includes six scans in total, your first scan plus five rescans, across a ninety-day window. That is enough for most businesses to make their fixes and measure the improvement. If you use all six and want to keep going, you can top up with more scans rather than buying a whole new report. Top-up options are on the pricing page.

Is this a subscription?

No. Both the £99 report and Work with Wendy are one-off purchases. There's no recurring billing, no auto-renewal, and no subscription trap. The £99 gives you six scans across ninety days because that's a realistic implementation window, and after that you simply have the results you already have. Nothing auto-charges. Here's the caveat worth knowing though. AI readiness is a moving target. The models change, the standards evolve, and the signals that matter most today may shift in twelve or eighteen months. glassmark evolves alongside that. So if you run a scan today, act on the findings, and then decide in six months that you'd like to check in again because the landscape has moved, that's a fresh decision you make when the time feels right. Not automatic, not assumed. We think it's more upfront to say 'this is one moment in time' than to pretend today's fixes are forever. The way AI reads websites today isn't the way it will read them in two years, and we'd rather be straightforward about that than pretend otherwise.

Do I need a developer to make the fixes?

Most fixes are manageable for anyone comfortable editing their website, though having a developer or web person involved usually makes the process smoother, especially for anything involving structured data. If you already work with someone who looks after your website, they'll be the right person to share the report with. If you don't have a developer, the Work with Wendy tier exists specifically to help with implementation.

How much work is this for my developer?

The answer is that it depends on your specific site, and the best person to tell you is whoever looks after it. Most of the fixes are configuration work rather than rebuilding anything, so they sit comfortably inside what most web people do day to day. The best approach is to start with your top three priorities, share the report with your developer, and have a conversation about what's involved for your specific setup. The £99 report is written so it can be handed straight to them as a brief, and the rescans let you measure progress as fixes land.

Will my booking system still work?

Yes. glassmark doesn't change anything about how your site takes bookings. What it checks is whether the key booking information, like prices and availability, is readable by AI agents. Most reservation widgets, across every provider, render inside JavaScript and are opaque to AI agents by design. The fix is to expose the key booking information at the page level using schema, so AI agents can read what they need without touching the widget itself. Your booking system continues to do what it does.

What if I use Wix, Squarespace, or WordPress?

glassmark works for sites built on any platform, because it's measuring the output that machines see, not the tool you used to build it. Most of the fixes in the report can be applied to any major CMS. WordPress has plugins. Squarespace and Wix have code injection features. The report explains your options based on the platform glassmark detects.

Is this only for UK businesses?

No. glassmark is built for any business in the visitor economy anywhere in the world. The scoring logic, the schema checks, and the AI readiness principles are all based on international standards like schema.org. The early customer base is UK-focused because that's where Wendy's network is, but the product has no UK bias in its scoring or its advice.

Do AI agents actually drive bookings yet?

The numbers are small today. Around 8% of UK holidaymakers used AI to plan or book their 2025 trips, up from almost nothing the year before. Hospitality websites lost an average of 6.7% of their organic traffic in late 2025 as Google started showing AI-generated summaries instead of links. The trajectory is what matters. AI-assisted discovery is growing quickly, and the operators who structure their sites for it now will be the ones AI agents recommend as the volume grows. glassmark exists because this is the moment to act, before the space gets crowded.

How accurate is the scan?

The scan reads your homepage plus two priority pages, checks for every schema.org type that matters for your business category, validates your structured data, examines your robots.txt and sitemap, and checks for llms.txt. It's a real diagnostic, not a marketing tool. The approach behind it is worth knowing. glassmark isn't a generic SEO audit with an AI label on the front. It's built by someone whose day job is building products with AI, which means the scanner is informed by what modern AI agents actually parse today, not by old assumptions about how search worked five years ago. Where it has to make an inference, for example detecting your primary location from page content rather than structured data, it tells you, because guessing from content is exactly the problem AI agents face too. One more thing worth flagging. glassmark went live in April 2026. Between now and mid-summer, the scoring rules, the entity detection, and the narrative quality are all being actively tuned against real scans of real businesses. The fundamentals are solid, but the edges are still being sharpened. If you run a scan and something looks wrong or misleading, email wendy@fourteenseed.com directly. Early feedback shapes the product, and early users are the people who help make it better for everyone else.

Will this affect my Google SEO?

The changes glassmark recommends usually improve your Google SEO as a side effect. Structured data, clean meta descriptions, and well-organised content help every kind of reader, human or machine. Google is increasingly reading the same structural signals AI agents rely on, so anything that makes your site clearer for ChatGPT or Claude tends to help your search rankings too. glassmark does not replace your SEO work. It sits alongside it, focused on the newer question of whether AI agents can read and recommend your business.

What counts as a visitor economy business?

Any business where someone can book a stay, reserve a table, buy a ticket, or book an activity. That includes holiday cottages, hotels, campsites, holiday parks, restaurants, pubs, cafes, attractions, museums, tour operators, activity providers, event venues, and destination marketing organisations. If you're not sure whether glassmark applies to your business, run the free scan and see.

Can I get a refund if I buy the report?

Yes. If the £99 report doesn't give you actionable, specific information about how to improve your site's AI readiness, email wendy@fourteenseed.com within fourteen days of purchase and you'll get a full refund. The guarantee exists because the product should earn its price on its own merits.

What happens to my data?

glassmark only reads pages that are publicly accessible on your website, the same pages any visitor or search engine can see. We do not access anything behind logins, passwords, or booking systems. We do not collect personal data about your customers. We do store the results of your scan so you can return to your report using your access code. Aggregate findings across all scanned sites help us build a benchmark of AI readiness in the visitor economy, and may inform reports for tourism bodies and industry publications. Your business is never identifiable in that aggregate data unless you have explicitly agreed to a case study.

Wendy Harris has spent two decades watching the internet evolve and fifteen years in tourism tech. She's built websites and tools for the visitor economy across the UK. She lives in Cornwall. glassmark is the AI readiness audit she built because the gap between what operators' websites say and what machines can read is widening fast, and no one was measuring it specifically for the visitor economy. You can read more on the about page or find her on LinkedIn.

How quickly will Wendy respond?

I respond to messages between 9am and 5pm Monday to Friday. If you message at the weekend or in the evening, you'll hear back the next working day. The form on the contact page goes straight to me.

When you buy the £99 report you get six scans in total, your initial scan plus five rescans, across a ninety-day window. Every time you make a fix you can rescan and see your score move. Rescans are triggered from the same results page using the unique access code that comes with your report.

Back to all posts

When Google Search starts to become an agent in its own right

By Wendy Harris·20 May 2026·6 minute read

Line illustration of a desk beside a window looking out to a coastline. A laptop screen shows an empty search bar, and in front of it a folded map is marked with a honey route line running through two stops and ending at a set of keys.

I watched Google's I/O keynote yesterday. All of it. And if you are running a business in the visitor economy and you use Google Workspace even a little, I think it is worth an hour and a half of yours too. Not because every announcement directly affects you right now, but because the direction of travel is genuinely significant and it is better to form your own conclusions from the source than to read someone else's summary of someone else's summary.

That said, here is what struck me, and why I think it matters for what I am building with glassmark.

Something has shifted in what Google is trying to be

For as long as most of us have been online, Google's job was simple: find the thing and point you at it. You typed a question, it returned a list of ten links, you clicked one. Google was useful because it knew where things were. Your website was the destination.

What I watched yesterday was Google describing a different job for itself entirely. Not a search engine that answers, but one that acts. The phrase they kept returning to was "agentic", and I think it is worth understanding what that actually means rather than letting it wash over you as tech jargon.

An agent, in the AI sense, does not just respond to a question. It pursues a goal on your behalf, continuously, without you needing to be at the keyboard. Google announced what they are calling information agents: persistent, always-on assistants that a user can set up inside Search, give a set of criteria to, and leave running. The agent monitors the web in the background and surfaces results when something matches.

Their example was someone looking for a holiday cottage. You give the agent your requirements. It runs. When something fits, it tells you.

No one is typing. No one is searching. The agent is doing it.

This is a meaningful shift. Not because it will happen overnight, but because the direction is now clear, and the businesses that understand it early will have a head start on the ones who are still optimising for a version of Google that is already changing.

What the agent sees when it visits you

The thing I keep coming back to is this: if an agent is shortlisting your business on someone's behalf, what does it find when it visits your website?

Not your Google Business Profile. Not your TripAdvisor listing. Your actual website.

Does it find your opening hours, and are they right? Not the ones you updated eighteen months ago when you changed your winter schedule. The ones that are true today. Does it find your pricing, clearly stated? Your dog policy, if that is relevant, and what it actually means in practice? Does it find out what someone will experience when they arrive, in enough detail to make a recommendation with confidence?

The six categories glassmark checks are not arbitrary technical boxes. They are the questions any traveller would ask before choosing your business.

Who and what is this place? Where exactly is it, and how do I get there? Can I find the answers to my basic questions, what it costs, when it's open, what's included? Is there evidence that other people have had a good experience here? Can I actually make a booking or enquiry? And can an AI system physically read the site at all?

These are good questions to ask yourself about your own website, independent of anything AI-related. Most businesses in the visitor economy will get some of them right. The work is finding where the answers are missing, partial, or just quietly out of date, and fixing them before the gap becomes a problem.

Why this matters now and not in two years

I keep seeing the same pattern across visitor economy websites. The information is mostly there, but it has drifted. Prices from last season. Policies buried in a paragraph of general text. Opening times that have not been touched since the site was redesigned three years ago. Nobody set out to mislead anyone. These things just slip.

When a human visitor notices a gap, they call. Or they email. Or they click through to your booking system to check. An AI agent does not. It either finds a clear answer or it moves on to the next option.

This is exactly why I built glassmark. Not to add another layer of technical complexity for small visitor economy businesses, but because I kept seeing this problem and thinking that the businesses who fix it now, quietly, before the pressure is acute, will be in a far stronger position than the ones who wait.

Watch it yourself

The Google I/O keynote is free to watch. I would suggest starting with the Search portion if you are short on time, though the Workspace section is also worth your attention if you use Google tools day to day. Watch it with your own business in mind, rather than through a filter of what any newsletter has decided it means.

The shift is real. The pace is faster than most people realise. And the work of making sure your website is ready for it is mostly not technical. It is about making time to look at your own content as if you had never seen it before, and asking whether it actually answers the questions someone planning a trip would need answered.

If you want to start somewhere concrete, run a free glassmark scan at glassmark.ai. It will show you what AI can and cannot understand about your business right now, in plain language, with no assumptions that you have a developer on hand.

That feels like a reasonable place to begin.

Watch and read more

glassmark is an AI readiness audit tool built for the visitor economy. It scans your website and shows you exactly what AI agents can and cannot understand about your business.

See what AI sees: glassmark.ai

A product of Fourteen Seed | fourteenseed.com

Found this useful?