What is the difference between the free scan and the £99 report?

The free scan looks at your homepage and up to two key pages, giving you your overall glassmark score, the six category scores, and your top three priorities. It is enough to show you where the gaps are and whether you want to go deeper. The £99 report scans up to 26 pages across your site and gives you every finding across all six categories, with developer-ready code snippets pre-filled with your actual business details. You also get a tailored prompt kit to test your visibility in real AI tools, a downloadable PDF you can share with a developer, and five rescans across 90 days so you can measure your progress as you make fixes.

Who is glassmark for?

glassmark is built for businesses in the visitor economy: places to stay, places to eat, attractions, activities, and the suppliers behind them. If someone can book a room, reserve a table, buy a ticket, or book an experience with you, glassmark is built for your business. It is most useful if you have noticed your website traffic or enquiries softening and are not sure why, or if you have heard AI is changing how people find businesses and want to know where you stand. You do not need to be technical. The scan tells you what is wrong in plain language, and the report is written so you can act on it yourself or hand it to whoever looks after your website.

What do I actually get from a scan?

The free scan gives you your glassmark score, six category scores, and your top three priorities, enough to see where the gaps are. The £99 report gives you every finding across all six categories, with developer-ready guidance for each one, a downloadable PDF you can hand straight to a web person, a prompt kit to test your visibility in real AI tools, and five rescans across ninety days so you can watch your score move as you make fixes. In short: the free scan tells you there is a problem. The report tells you exactly what to do about it, in priority order.

What happens if I use all my scans?

The £99 report includes six scans in total, your first scan plus five rescans, across a ninety-day window. That is enough for most businesses to make their fixes and measure the improvement. If you use all six and want to keep going, you can top up with more scans rather than buying a whole new report. Top-up options are on the pricing page.

Is this a subscription?

No. Both the £99 report and Work with Wendy are one-off purchases. There's no recurring billing, no auto-renewal, and no subscription trap. The £99 gives you six scans across ninety days because that's a realistic implementation window, and after that you simply have the results you already have. Nothing auto-charges. Here's the caveat worth knowing though. AI readiness is a moving target. The models change, the standards evolve, and the signals that matter most today may shift in twelve or eighteen months. glassmark evolves alongside that. So if you run a scan today, act on the findings, and then decide in six months that you'd like to check in again because the landscape has moved, that's a fresh decision you make when the time feels right. Not automatic, not assumed. We think it's more upfront to say 'this is one moment in time' than to pretend today's fixes are forever. The way AI reads websites today isn't the way it will read them in two years, and we'd rather be straightforward about that than pretend otherwise.

Do I need a developer to make the fixes?

Most fixes are manageable for anyone comfortable editing their website, though having a developer or web person involved usually makes the process smoother, especially for anything involving structured data. If you already work with someone who looks after your website, they'll be the right person to share the report with. If you don't have a developer, the Work with Wendy tier exists specifically to help with implementation.

How much work is this for my developer?

The answer is that it depends on your specific site, and the best person to tell you is whoever looks after it. Most of the fixes are configuration work rather than rebuilding anything, so they sit comfortably inside what most web people do day to day. The best approach is to start with your top three priorities, share the report with your developer, and have a conversation about what's involved for your specific setup. The £99 report is written so it can be handed straight to them as a brief, and the rescans let you measure progress as fixes land.

Will my booking system still work?

Yes. glassmark doesn't change anything about how your site takes bookings. What it checks is whether the key booking information, like prices and availability, is readable by AI agents. Most reservation widgets, across every provider, render inside JavaScript and are opaque to AI agents by design. The fix is to expose the key booking information at the page level using schema, so AI agents can read what they need without touching the widget itself. Your booking system continues to do what it does.

What if I use Wix, Squarespace, or WordPress?

glassmark works for sites built on any platform, because it's measuring the output that machines see, not the tool you used to build it. Most of the fixes in the report can be applied to any major CMS. WordPress has plugins. Squarespace and Wix have code injection features. The report explains your options based on the platform glassmark detects.

Is this only for UK businesses?

No. glassmark is built for any business in the visitor economy anywhere in the world. The scoring logic, the schema checks, and the AI readiness principles are all based on international standards like schema.org. The early customer base is UK-focused because that's where Wendy's network is, but the product has no UK bias in its scoring or its advice.

Do AI agents actually drive bookings yet?

The numbers are small today. Around 8% of UK holidaymakers used AI to plan or book their 2025 trips, up from almost nothing the year before. Hospitality websites lost an average of 6.7% of their organic traffic in late 2025 as Google started showing AI-generated summaries instead of links. The trajectory is what matters. AI-assisted discovery is growing quickly, and the operators who structure their sites for it now will be the ones AI agents recommend as the volume grows. glassmark exists because this is the moment to act, before the space gets crowded.

How accurate is the scan?

The scan reads your homepage plus two priority pages, checks for every schema.org type that matters for your business category, validates your structured data, examines your robots.txt and sitemap, and checks for llms.txt. It's a real diagnostic, not a marketing tool. The approach behind it is worth knowing. glassmark isn't a generic SEO audit with an AI label on the front. It's built by someone whose day job is building products with AI, which means the scanner is informed by what modern AI agents actually parse today, not by old assumptions about how search worked five years ago. Where it has to make an inference, for example detecting your primary location from page content rather than structured data, it tells you, because guessing from content is exactly the problem AI agents face too. One more thing worth flagging. glassmark went live in April 2026. Between now and mid-summer, the scoring rules, the entity detection, and the narrative quality are all being actively tuned against real scans of real businesses. The fundamentals are solid, but the edges are still being sharpened. If you run a scan and something looks wrong or misleading, email wendy@fourteenseed.com directly. Early feedback shapes the product, and early users are the people who help make it better for everyone else.

Will this affect my Google SEO?

The changes glassmark recommends usually improve your Google SEO as a side effect. Structured data, clean meta descriptions, and well-organised content help every kind of reader, human or machine. Google is increasingly reading the same structural signals AI agents rely on, so anything that makes your site clearer for ChatGPT or Claude tends to help your search rankings too. glassmark does not replace your SEO work. It sits alongside it, focused on the newer question of whether AI agents can read and recommend your business.

What counts as a visitor economy business?

Any business where someone can book a stay, reserve a table, buy a ticket, or book an activity. That includes holiday cottages, hotels, campsites, holiday parks, restaurants, pubs, cafes, attractions, museums, tour operators, activity providers, event venues, and destination marketing organisations. If you're not sure whether glassmark applies to your business, run the free scan and see.

Can I get a refund if I buy the report?

Yes. If the £99 report doesn't give you actionable, specific information about how to improve your site's AI readiness, email wendy@fourteenseed.com within fourteen days of purchase and you'll get a full refund. The guarantee exists because the product should earn its price on its own merits.

What happens to my data?

glassmark only reads pages that are publicly accessible on your website, the same pages any visitor or search engine can see. We do not access anything behind logins, passwords, or booking systems. We do not collect personal data about your customers. We do store the results of your scan so you can return to your report using your access code. Aggregate findings across all scanned sites help us build a benchmark of AI readiness in the visitor economy, and may inform reports for tourism bodies and industry publications. Your business is never identifiable in that aggregate data unless you have explicitly agreed to a case study.

Wendy Harris has spent two decades watching the internet evolve and fifteen years in tourism tech. She's built websites and tools for the visitor economy across the UK. She lives in Cornwall. glassmark is the AI readiness audit she built because the gap between what operators' websites say and what machines can read is widening fast, and no one was measuring it specifically for the visitor economy. You can read more on the about page or find her on LinkedIn.

How quickly will Wendy respond?

I respond to messages between 9am and 5pm Monday to Friday. If you message at the weekend or in the evening, you'll hear back the next working day. The form on the contact page goes straight to me.

When you buy the £99 report you get six scans in total, your initial scan plus five rescans, across a ninety-day window. Every time you make a fix you can rescan and see your score move. Rescans are triggered from the same results page using the unique access code that comes with your report.

Back to all posts

How to know what agents are visiting your website

By Wendy Harris·1 June 2026·7 minute read

The most common response I get when I tell someone in the visitor economy that AI agents are already visiting their website is: "Really? I don't see that in my analytics."

And they are right. They do not see it. That is the whole problem.

If Google Analytics is your primary window onto your website traffic, you are watching one screen while most of the interesting activity is happening on another. Not because something is broken, and not because you have set anything up wrongly. It is just how web analytics works, and it has a gap in it that has always existed but now matters a great deal more than it used to.

Here is the basic thing to understand. Google Analytics works by running a small piece of code inside the visitor's browser. When a person loads your website in Chrome or Safari, the code fires, records the visit, and sends the data back. The key word there is browser. A human uses a browser. A bot usually does not.

A bot is simply an automated programme that visits websites without a human in the loop. The name comes from robot, and that is a fair way to think about it. Some are old and familiar. Googlebot has been crawling websites since the early days of the web, and without it you would not appear in search results at all. The thing to hold on to is that most bots do not use a browser, which is exactly why your analytics cannot see them.

When an AI agent visits your website, it sends a request directly to your server, downloads the page content, and leaves. No browser. No JavaScript. No tracking code firing. Google Analytics never sees the visit.

Google Analytics does filter out some known bots automatically, using a list maintained by an advertising industry body (the IAB Tech Lab and ABC's International Spiders and Bots List). Googlebot is on that list. Bingbot is on it too. But the list has not kept pace with the number of new AI crawlers that have appeared in the last couple of years. Many of the most significant agents visiting your site right now are completely invisible to your analytics dashboard.

This is not a flaw you can fix in Google Analytics settings. It is a fundamental limitation of how client-side tracking works. To see what is actually arriving at your server, you need something that sits at the server level.

Diagram comparing Google Analytics, which tracks page-level human behaviour after a page loads, with Cloudflare Bot Analytics, which sees every request to the whole domain as it arrives and sorts it into humans, search engine crawlers, AI indexing crawlers, AI inference agents and DDoS attacks. — Two ways of seeing your traffic. Google Analytics shows page-level human behaviour after the page loads. Cloudflare sees every request to your whole domain as it arrives, including the AI crawlers your analytics never records.

A new generation of visitor

What has changed is who is sending bots, and what they are trying to do with what they find. Older crawlers like Googlebot exist to index your site for a search result. The new generation of AI crawlers is visiting to read and understand your site, so that an AI system can answer questions about your business. The companies behind ChatGPT, Claude, Perplexity, and Apple Intelligence all send their own crawlers. They are building the knowledge their systems draw on when someone asks where to stay, eat, or visit. They are reading your content in order to represent your business to the people doing the asking. If they find something out of date, they represent that instead.

Cloudflare, which processes a significant portion of internet traffic globally, has been tracking this activity. One figure worth knowing: GPTBot, sent by OpenAI, grew its crawl volume by more than 300% in a single year between 2024 and 2025. ClaudeBot, sent by Anthropic, has been growing quickly too. These are not occasional visits. They are regular, systematic, and they are happening whether or not you can see them.

The tool that can see them

The tool I recommend for getting visibility on this is Cloudflare, and there is an irony worth naming up front. Cloudflare is the company working hardest to put AI crawlers behind a gate, and that is precisely why its view of them is so good. Most people know Cloudflare as a security and performance layer, something that sits in front of your website and protects it. That is accurate, and it also means Cloudflare sees everything that arrives at your domain before any JavaScript runs. Humans, bots, AI crawlers, everything.

Its Bot Analytics dashboard shows you which bots are visiting, how often, and which pages they are interested in. Its AI Crawl Control feature goes further and lets you see AI crawlers specifically, broken down by name, with data on how often they visit and whether they are following your robots.txt rules.

A note on robots.txt: this is a file that lives on your website and tells bots what they are and are not allowed to access. Think of it as a sign on the door. If you have never checked yours, it is worth a look. It lives at yourwebsite.com/robots.txt. Some websites have robots.txt files that are accidentally blocking the very AI crawlers the business would want to visit.

If you are not already on Cloudflare, the free plan covers the AI crawler analytics and is genuinely useful. Setup means adding your domain to Cloudflare and pointing your nameservers at it, a one-off job for whoever manages your site. It is usually quick, but make sure they carry across all your existing DNS records first, especially the email ones, so nothing breaks in the move. If you are not sure whether your site is already using Cloudflare, ask whoever manages your hosting.

The one setting you must check

There is one setting that matters more than anything else in this article. Since July 2025, Cloudflare blocks known AI crawlers by default on every new domain added to its network. So the very act of setting up Cloudflare, the thing I have just recommended, can quietly switch off access for the agents you want reading your site. Existing domains can end up with the block enabled too, sometimes through a routine settings change or dashboard update. So whether you are new to Cloudflare or have been on it for years, go into the AI crawler controls and confirm that the agents you want, the crawlers behind ChatGPT, Claude, Perplexity, and the rest, are allowed in.

Blocking them is the right call for some businesses, particularly publishers protecting paid content. For most in the visitor economy, where the whole goal is to be found and recommended, blocking is the opposite of what you are trying to do.

Once everything is in place, Bot Analytics lives in the security section of your Cloudflare dashboard. AI Crawl Control is the part designed to give you a breakdown of AI agent activity, and it is also where those allow and block controls live.

What the data is actually for

The reason I find this data useful is not to slam the door. Most of the time, you want these crawlers to visit. You want them to find your content, read it, and describe your business accurately to the people asking AI systems where to stay. The point of understanding which agents are visiting is the same as the point of understanding any traffic: knowing what is happening is the starting point for doing something about it.

There is a phrase I use a lot in conversations about glassmark: if AI cannot understand your website, your customers probably cannot either.

The bot traffic question is the other side of that. If you do not know which AI systems are reaching your website, you do not know whether they are finding what they need. And if what they find is incomplete, out of date, or ambiguous, that is what they will use to describe you.

The visitor economy is full of businesses with excellent reputations and genuinely good things to offer. The ones that come out of this shift in the best position will be those that can answer yes to two questions: do the right agents have access to my website, and when they get there, do they find information that is accurate and complete? The first question you can start answering today, by checking your Cloudflare settings. The second is what a glassmark scan is for.

See what AI sees. Free scan at glassmark.ai, no developer required.

Run your free scan

Found this useful?

How to know what agents are visiting your website

A new generation of visitor

The tool that can see them

The one setting you must check

What the data is actually for

Read more